Direct mailing as a means of disseminating NIH consensus statements. A comparison with current techniques
I. Jacoby and S. M. Clark
The Office of Medical Applications of Research of the National Institutes
of Health conducted a survey to evaluate the effectiveness of mass mailing
of consensus statements as compared with traditional dissemination methods.
The consensus statement on osteoporosis, published earlier in JAMA, was
selected for study. Physicians (N = 695) within each of five relevant
specialties in two comparable metropolitan areas were surveyed. Findings
suggest that while a small but significant increase of awareness resulted
from direct mailing, this increase should be weighed against costs and
effectiveness of other methods.
