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Rebecca Voelker

JAMA. 1998;279:417.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

NEWS COVERAGE of last summer's Pathfinder mission to Mars captured the nation's imagination with pictures of a robot rover and Martian rocks with such cartoon names as Yogi and Scooby Doo. The mission may briefly have brought the general public closer to science, but when the craft beeped her last signal to Earth, a majority of people probably transported Pathfinder to the more remote reaches of their memory.

The same isn't true when science reporting turns to nutrition.

"Food stories are more personal; they really can affect people's behavior," says Amelia Morgan, director of media relations at the International Food Information Council (IFIC) in Washington, DC. "With other science stories, people may say, ‘Gee, that's interesting,' but they won't make you look for more bran in your muffin the next day."

They probably won't prompt discussions during clinic visits, either. "Some of my patients come to me and . . . [Full Text of this Article]

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