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JAMA's New Look
A New Year's Gift to Readers
Annette Flanagin, RN, MA;
Peter J. Murphy;
George D. Lundberg, MD
JAMA. 1999;281:85.
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Design is not, or should not be, mere decoration and abstraction, but part of the business of communication.1
Readers of this issue will note JAMA's new look. This redesign follows an analysis of independent research indicating that readers want THE JOURNAL to be more reader friendly and have more and better graphics. We offer this new design to meet those desires and to improve communication between authors and editors and readers, while maintaining THE JOURNAL's 115-year-old reputation for publishing medical information that is authoritative, credible, and uniquely JAMA.
If you are like many readers, you first turned to the Table of Contents, now enhanced with color and a new geography. Readers will continue to be directed first to the most important part of THE JOURNAL, the Original Contributions, followed by other major articles and editorials. New . . . [Full Text of this Article]
Author Affiliations: Ms Flanagin is Associate Senior Editor, Mr Murphy is Publisher, and Dr Lundberg is Editor of JAMA.
THIS ARTICLE HAS BEEN CITED BY OTHER ARTICLES
Comparison of Review Articles Published in Peer-Reviewed and Throwaway Journals
Rochon et al.
JAMA 2002;287:2853-2856.
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Thanking Reviewers, Acknowledging Authors, and Serving the Needs of Readers
Fontanarosa and Glass
JAMA 1999;281:1434-1435.
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