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Rebecca Voelker

JAMA. 2000;283:3189.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

The National Hispanic Medical Association has teamed with pharmaceutical manufacturer Pfizer Inc to develop new patient education programs on cardiovascular health for Hispanic patients.

The program, Guía Para la Buena Salud Para los Hispanos (Guide to Healthy Living for Hispanics), provides culturally targeted information on preventing and controlling high cholesterol levels, hypertension, and diabetes. Educational tools used in the program include a 30-minute Spanish-language videotape with English subtitles that features Hispanic celebrities' personal accounts of heart disease. The videotape also includes messages on prevention and treatment from Hispanic physicians.

Accompanying the videotape is a 60-page guidebook that explains risk factors for cardiovascular disease and highlights the importance of diet, exercise, frequent medical check-ups, and compliance with treatment, as well as offering tips for smoking cessation. The program was launched in the major Hispanic markets of Miami, Houston, and Chicago. Follow-up research indicated that 90% of patients who received . . . [Full Text of this Article]