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To the Editor: A recent Medical News & Perspectives article¹ raised a number of criticisms about Eclipse cigarettes. It is impossible in letter format to either describe the scientific data developed to characterize Eclipse or to address the criticisms raised in that article. At R. J. Reynolds Tobacco Company, we are committed to developing new cigarettes that have the potential to present less health risk to smokers. However, no cigarette is without risk, including Eclipse.

Our advertising for Eclipse states: "The best choice for smokers who worry about their health is to quit. But Eclipse is the next best choice for those who have decided to continue smoking." Our advertising also makes it clear that R. J. Reynolds does not claim that Eclipse presents less risk of cardiovascular disease or complications with pregnancy. There is some evidence suggesting that, compared with other cigarettes, Eclipse may pose less risk to smokers . . . [Full Text of this Article]

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