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Easing the Elderly Online in Search of Health Information
Brian Vastag
JAMA. 2001;285:1563-1564.
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Bethesda, Md—For older adults, confronting a computer can be like a trip to the doctor, full of dread and uncertainty. And, in fact, those fears push many away, as 74% of Americans aged 50 and older who are not online say they have no interest in getting there.
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Residents of the Dock Woods Retirement Community in Lansdale, Pa, are using the Generations on Line software tool. (Photo credit: Generations on Line)
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At the same time, the number of older adults using the Internet is expected to swell from 14 million in 2000 to 27 million by 2003, according to Web-readership tracking firm Jupiter Media Metrix Inc in New York City. And while surveys peg e-mail, news, and entertainment sites as more popular than health sites among the online elderly, there's no doubt that more seniors will be searching for health information.
Recognizing the opportunity to reach this . . . [Full Text of this Article]
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