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Alan B. Morrison, BA,LLB

JAMA. 2002;287:3001-3003.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

In this issue of THE JOURNAL, Bayer et al¹ propose some answers to the perplexing question of what to do in response to tobacco advertising that continues to induce thousands of young people to become new smokers every year. Unfortunately, their ideas either encounter substantial constitutional hurdles or have serious practical impediments that would preclude them from attaining their goals. In order to understand what approaches might be worth exploring, it is first necessary to take another look at the Supreme Court's decision Lorillard Tobacco Co. v. Reilly,² before concluding that the First Amendment dooms all efforts to ban or limit tobacco advertising.

At issue in Lorillard was whether the prohibition on all outdoor advertising and signage for tobacco products within 1000 ft of a school or playground, and certain restrictions on the placement of point-of-sale promotional materials for tobacco products, were sufficiently tailored to . . . [Full Text of this Article]

Author Affiliation: Mr Morrison currently teaches at Stanford Law School where he is the Irvine Visiting Fellow. He is on leave from the Public Citizen Litigation Group, which he founded with Ralph Nader in 1972.

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