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Characteristics of Health-Related Web Sites Identified by Common Internet Portals
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| Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings. |
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To the Editor: Consumers who search for online
health information are most likely to access the first few sites listed by
a search engine.1-2 The
content of such sites, however, has not been well described.
Methods
We used the 5 most popular portals in October 2001 (Yahoo, America Online,
Microsoft Network, Lycos, and Go)3 to search
for 24 terms related to heart disease, cancer, and weight loss (8 terms per
health topic) between October 1 and November 14, 2001. We then analyzed the
content of the first 10 sites listed by each of the 5 portals for each of
the 24 terms, yielding 1200 Web sites. Sites were coded as having content
based either on scientific or on unproven claims. The former group were generally
sponsored by government agencies, licensed health care facilities, pharmaceutical
companies operating within with federal mandates, and clearing houses such
as WebMD. The latter sites typically featured . . . [Full Text of this Article]
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