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Tracy Hampton, PhD

JAMA. 2004;291:933.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

The National Heart, Lung, and Blood Institute has launched a traveling exhibit to raise awareness that heart disease is a health threat for women. At the center of "The Heart Truth" campaign is the "Red Dress Project," a collection of 19 red dresses from prestigious designers.

Research shows that women are more worried about cancer than heart disease, although heart disease is the leading cause of death in women living in the United States, accounting for 366 000 deaths in 2000.

The "Red Dress" and the accompanying "heart disease doesn't care what you wear" message is meant to capture women's attention and make them aware of the disease's risk factors, which include smoking, high blood pressure, high blood cholesterol, obesity, and diabetes.

From March through April, the traveling exhibit will make stops in Chicago, Dallas, Miami, Philadelphia, and San Diego. Free risk factor screenings will be offered to . . . [Full Text of this Article]