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Association Between Antibiotic Sales and Public Campaigns for Their Appropriate Use
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To the Editor: Two public campaigns for more rational use of antibiotics were organized in Belgium in 2000-2001 and 2001-2002 with a goal of reducing overuse and misuse of antibiotics in the community. We assessed their effectiveness with a time-series analysis that examined changes in antibiotic sales, accounting for the confounding effect of the seasonal variation of influenza-like illnesses (ILIs).
Methods
Each 3-month campaign concentrated on simple messages, together with a series of specific answers on topics of interest, that were conveyed through booklets, handouts, posters, prime-time television spots, and Web sites.1 Examples included "Use antibiotics less frequently but better"; "Save antibiotics, they may save your life"; and "Talk to your Doctor, Talk to your Pharmacist." Monthly outpatient antibiotic use in the community was estimated for the 1996-2002 period by extrapolation from sales data that covered 80.1% of all community pharmacies and 76.1% of the population. Sales data were converted to . . . [Full Text of this Article]
Isabelle Bauraind, MD
Federal Public Service for Health Security of the Food Chain and Environment Brussels, Belgium
José-Maria Lopez-Lozano, MD
Unit of Preventive Medicine Hospital Vega Baja Orihuela, Alicante, Spain
Arielle Beyaert, PhD
Department of Quantitative Methods for Economics Universidad de Murcia Murcia, Spain
Jean-Louis Marchal, PhD;
Bruno Seys, MD
Belgian Institute of Pharmaco-epidemiology Brussels, Belgium
Fernande Yane, MD;
Erik Hendrickx, MD
Scientific Institute of Public Health Brussels, Belgium
Herman Goossens, MD, PhD
Laboratory of Microbiology Universiteit Antwerpen Antwerp, Belgium
Paul M. Tulkens, MD, PhD
tulkens@facm.ucl.ac.be Cellular and Molecular Pharmacology Unit Université Catholique de Louvain Brussels, Belgium
Ludo Verbist, MD, PhD
Laboratory of Microbiology University Hospital Katholieke Universiteit Leuven Louvain, Belgium
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