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  Vol. 292 No. 20, November 24, 2004 TABLE OF CONTENTS
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Association Between Antibiotic Sales and Public Campaigns for Their Appropriate Use

Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

To the Editor: Two public campaigns for more rational use of antibiotics were organized in Belgium in 2000-2001 and 2001-2002 with a goal of reducing overuse and misuse of antibiotics in the community. We assessed their effectiveness with a time-series analysis that examined changes in antibiotic sales, accounting for the confounding effect of the seasonal variation of influenza-like illnesses (ILIs).

Methods

Each 3-month campaign concentrated on simple messages, together with a series of specific answers on topics of interest, that were conveyed through booklets, handouts, posters, prime-time television spots, and Web sites.1 Examples included "Use antibiotics less frequently but better"; "Save antibiotics, they may save your life"; and "Talk to your Doctor, Talk to your Pharmacist." Monthly outpatient antibiotic use in the community was estimated for the 1996-2002 period by extrapolation from sales data that covered 80.1% of all community pharmacies and 76.1% of the population. Sales data were converted to . . . [Full Text of this Article]

Isabelle Bauraind, MD{dagger}
Federal Public Service for Health Security of the Food Chain and Environment
Brussels, Belgium

José-Maria Lopez-Lozano, MD
Unit of Preventive Medicine
Hospital Vega Baja
Orihuela, Alicante, Spain

Arielle Beyaert, PhD
Department of Quantitative Methods for Economics
Universidad de Murcia
Murcia, Spain

Jean-Louis Marchal, PhD; Bruno Seys, MD
Belgian Institute of Pharmaco-epidemiology
Brussels, Belgium

Fernande Yane, MD; Erik Hendrickx, MD
Scientific Institute of Public Health
Brussels, Belgium

Herman Goossens, MD, PhD
Laboratory of Microbiology
Universiteit Antwerpen
Antwerp, Belgium

Paul M. Tulkens, MD, PhD
tulkens@facm.ucl.ac.be
Cellular and Molecular Pharmacology Unit
Université Catholique de Louvain
Brussels, Belgium

Ludo Verbist, MD, PhD
Laboratory of Microbiology
University Hospital
Katholieke Universiteit Leuven
Louvain, Belgium




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