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Rebecca Voelker

JAMA. 2004;292:318-320.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

Earlier this year, epidemiologists from the Centers for Disease Control and Prevention (CDC) found a silver lining in the midst of a cholera outbreak they were investigating in Zambia's capital city, Lusaka. They discovered that up to 25% of the city's households use a low-tech, low-cost method to disinfect and safely store water for drinking, bathing, food preparation, and hygiene.

"That's a great success—a large segment of the population is using this preventive measure," says Pavani Kalluri, MD, a medical epidemiologist at the CDC, as she discuses the Safe Water System (SWS).

But the program's success is not measured only in terms of how many households have adopted it. A host of collaborators, from large international organizations to health ministers and local entrepreneurs, joined the CDC in the field to test the Safe Water System, launch it nationally, and use social marketing efforts to convince Zambians of the . . . [Full Text of this Article]

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