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To the Editor: In their Commentary, Drs Nicholson and Hoye¹ called for a ban on alcohol advertising through sports as an important starting point in decreasing alcohol consumption by underage individuals. Their recommendation was based on what they describe as empirical evidence linking alcohol advertising through sports with alcohol consumption by adolescents. They were concerned that spending on alcohol advertising had increased in the United States by 50.8% between 2001 and 2007, and youth exposure to alcohol advertising on television had increased by 38% during the same time interval.

While anything that decreases underage drinking is very important, in the United States there are no national data that support the assertion that underage drinking increased during the years of expanded alcohol advertising expenditures and youth exposure. The National Survey on Drug Use and Health² reported that between 2002 and 2007, current use of alcohol by 12- to 17-year-olds decreased significantly . . . [Full Text of this Article]

James C. Turner, MD
jct4w@virginia.edu
Department of Student Health
University of Virginia
Charlottesville

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Reducing Adolescents' Exposure to Alcohol Advertising and Promotion During Televised Sports
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