Alcohol Advertising During Televised Sports and Alcohol Consumption by Adolescents—Reply
|
|
| Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings. |
|
|
|
In Reply: Dr Turner notes that there are "no national data [for the United States] that support the assertion that underage drinking increased during the years of expanded alcohol advertising expenditures and youth exposure." We do not disagree with him. Our argument was that alcohol advertising and promotion through televised sport was one of many significant influences on adolescents starting to consume alcohol and that empirical evidence had concluded that "alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol."1 We also stated that while it may be impossible to categorically establish a causal link between a specific amount of alcohol advertising and promotion and the consumption of alcohol, the balance of the evidence to date indicates that adolescents' exposure to alcohol advertising and promotion probably does lead to underage drinking. We did not seek to . . . [Full Text of this Article]
Matthew Nicholson, PhD
School of Human Movement and Sport Sciences
University of Ballarat
Ballarat, Australia
Russell Hoye, PhD
r.hoye@latrobe.edu
School of Management
La Trobe University
Melbourne, Australia
 CiteULike  Connotea  Del.icio.us  Digg  Reddit  Technorati  Twitter
What's this?
RELATED ARTICLE
Reducing Adolescents' Exposure to Alcohol Advertising and Promotion During Televised Sports
Matthew Nicholson and Russell Hoye
JAMA. 2009;301(14):1479-1482.
EXTRACT
| FULL TEXT
RELATED LETTER
Alcohol Advertising During Televised Sports and Alcohol Consumption by Adolescents
James C. Turner
JAMA. 2009;302(5):487-488.
EXTRACT
| FULL TEXT
|
