
What's the Beef?-Reply
Burdette C. Breidenstein, PhD
National Live Stock and Meat Board Chicago
JAMA. 1985;253(14):2044-2045.
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In Reply.—
I do not believe physicians are as easily misled as Liebman and Tolins suggest. The JAMA advertisement in question presents hard data on the amounts of dietary cholesterol provided by several foods. Dietary cholesterol has been the subject of extensive speculation in the medical and nutritional literature. It is a reasonable assumption that your readers are both interested in the data and capable of interpreting them accurately. Liebman and Tolins' concern that "all but the most nutritionally aware physicians" somehow will infer from the data presented in the ad "that beef has miraculously been transformed" into any food other than that which the ad describes is misplaced.
Furthermore, the letter from Liebman and Tolins shows clear bias and scientifically unsupportable use of data. Its authors state that "a hefty 48% of the fat in beef is saturated but neglect to point out that 32% of the fat in
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