This Article  • Full text PDF  • Send to a friend  • Save in My Folder  • Save to citation manager  • Permissions  Citing Articles  • Citation map  • Citing articles on HighWire  • Contact me when this article is cited  Related Content  • Similar articles in JAMA  Social Bookmarking   What's this?

JAMA. 1986;255(8):1033.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

RESOLUTION 114 (A-85), referred to the Board of Trustees, calls upon the American Medical Association (AMA) to oppose any form of media advertising of tobacco products by "initiating legislation prohibiting such advertising." The AMA already has declared unequivocal opposition to the use of tobacco products and a goal of achieving a "smoke-free society" by the year 2000.

Cigarettes are the most heavily advertised product in America. Approximately $2 billion is spent each year by domestic cigarette advertisers. Since radio and television advertising of cigarettes was banned by congressional action in 1971, cigarette companies have become the largest advertisers in newspapers, magazines, and outdoor display advertising.

Efforts by the AMA to convince newspapers and magazines to refuse voluntarily tobacco product advertisements had only modest success. Of the 20 most widely circulated magazines in this country, only three do not now accept cigarette advertising. In addition to the direct impact of cigarette . . . [Full Text PDF of this Article]

Footnotes
From the Board of Trustees, American Medical Association, Chicago.

This is report AA, adopted by the House of Delegates at the American Medical Association's Interim Meeting, Dec 8 through 11, 1985.

Reprint requests to Division of Legislative Activities, American Medical Association, 535 N Dearborn St, Chicago, IL 60610.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter     What's this?