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Advertising, Counteradvertising, and Depiction in the Public Media

JAMA. 1986;256(11):1485-1488.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

RESOLUTIONS 14 and 161 (A-84), Resolution 56 (I-84), Resolutions 1, 67, and 95 (A-85), and Resolution 6 (I-85)—all dealing with alcohol advertising, counteradvertising, and depiction in the public media—were referred to the Board of Trustees.

Resolution 14 asks that the American Medical Association (AMA) work with the National Association of Broadcasters to educate the public on the use of alcohol.

Resolution 161 asks that the AMA develop and support the enactment of model federal and state legislation requiring that a percentage of alcohol advertising funds be allocated to advertising that describes the adverse consequences of excessive alcohol use and promotes responsible use of alcohol.

Resolution 56 calls on the Association to seek appropriate action to ensure that all media advertising of beer stress the need for moderation in consumption and include a statement of the alcohol content of that beverage.

Resolution 1 asks that the AMA recommend to the broadcasting . . . [Full Text PDF of this Article]

Footnotes
From the Board of Trustees, American Medical Association, Chicago.

This is Report Q, adopted by the House of Delegates at the American Medical Association's Annual Meeting, June 19, 1986.

Reprint requests to the Department of Substance Abuse, American Medical Association, 535 N Dearborn St, Chicago, IL 60610 (E. M. Steindler).

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