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Reaching the Readers: Experience With the AMA Specialty Journals
Michael D. Springer;
George D. Lundberg, MD;
John T. Baker;
Thomas J. Carroll
JAMA. 1990;263(21):2931-2933.
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| Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings. |
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The average physician in the United States receives a large number of medical publications each month. Some appear because the physician deliberately bought a subscription. Some are received as a benefit of membership in one or more professional organizations. And some simply arrive in the mail as a result of "controlled circulation," because his or her name is on some list of physicians who share certain practice characteristics deemed desirable by the publisher.
Conventional wisdom has held that physicians are more likely to read and value publications they have deliberately purchased. However, some time ago a substantial body of information available to the commercial world began to question that point of view. Syndicated reader research suggested high readership for some publications received on a controlled basis. Sadly, the publications with the highest scores often were not the "worthy" peer-reviewed scientific journals; instead, they were tabloids and specialty magazines that are
. . . [Full Text PDF of this Article]
Author Affiliations
From the Scientific Information Group (Mr Springer and Dr Lundberg) and the Publishing Group (Messrs Baker and Carroll), American Medical Association, Chicago, III.
Footnotes
Reprint requests to Office of Specialty Journals, American Medical Association, 535 N Dearborn St, Chicago, IL 60610 (Mr Springer).
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