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The Borrowed Imagery of Boxing
Robert W. Enzenauer, MD, MPH
Fitzsimmons Army Medical Center Aurora, Colo
JAMA. 1990;264(12):1531-1532.
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| Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings. |
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To the Editor. —
Recently, the advisability of the continued promotion of major athletic events by cigarette manufacturers has been challenged as inappropriate. It has been decades since cigarette advertising graced the pages of medical journals. It seems equally incongruous that JAMA, the leading medical authority calling for the abolition of boxing,1-3 should month after month allow a major pharmaceutical company (Pfizer) to promote their latest cephalosporin (Cefobid) as the "infection fighter" that "defeats nosocomial pneumonia" and "knocks out infections," usually illustrated with a boxer's hands raised in victory, a set of boxing gloves, or a pair of boxing trunks (JAMA. 1988;259:2603, 1989;261:2259, 1989;262:600,1989;262:1146).
. . . [Full Text PDF of this Article]
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