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David J. Shulkin, MD
University of Pennsylvania School of Medicine Philadelphia

JAMA. 1990;264(4):453-454.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

To the Editor.—

America's two most popular medical journals are in competition for space on my bookshelves. Both journals have increased in size over the years. After a decade of subscriptions there is little space left and they have now begun to pile up in my cellar. It is no accident that a year's printing is called a "volume."

It is merely a natural consequence of the information explosion, I assumed. Then one day, as I paged through the advertisements while searching for an article listed in the table of contents, I realized that it is the advertisements that are eating up my shelf space. I counted the number of ads for 6 consecutive months in JAMA for 1979 and again for 1989. I repeated this for a 6-month period in the New England Journal of Medicine for 1978 and 1988. Classified ads and American Medical Association informational ads were . . . [Full Text PDF of this Article]

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