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What Responsibility Do Editors Have for the Advertisements in Their Journals?

Drummond Rennie, MD, FRCP

JAMA. 1991;265(18):2394-2396.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

Drug advertisements figure heavily in clinical journals. Indeed, the inclusion of ads directed toward the prescribing physician practically defines the journals as being clinical. Such ads merit particular scrutiny because the person they try to reach, the physician, is not the one who has to pay for the product.

Goldstein,¹ in a witty and perceptive Commentary, questions whether the judgment of editors of clinical journals is affected by the fact that their journals are supported in part by money paid to them by pharmaceutical companies to publish ads for drugs. He draws a parallel between the editors' acceptance of ads and physicians' accepting gifts from drug company representatives. Indeed, he gives a partial, but impressively long, list of the freebies he has himself received: not, perhaps, the best stance from which to question the practices of others, but disarmingly honest. Having concluded that there is a problem with journals, . . . [Full Text PDF of this Article]

Author Affiliations
From the Office of the Deputy Editor (West), JAMA, and the Institute for Health Policy Studies, University of California at San Francisco.

Footnotes
Reprint requests to American Medical Association, 515 N State St, Chicago, IL 60610 (Dr Rennie).

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