This Article  • References  • Full text PDF  • Send to a friend  • Save in My Folder  • Save to citation manager  • Permissions  Citing Articles  • Citing articles on Web of Science (1)  • Contact me when this article is cited  Related Content  • Similar articles in JAMA  Social Bookmarking   What's this?

John P. Pierce, PhD; Elizabeth Gilpin, MS; David M. Burns, MD
University of California, San Diego

Donald Shopland
The National Cancer Institute Bethesda, Md

Michael Johnson, PhD
California Department of Health Sacramento

JAMA. 1992;267(24):3283-3284.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

In Reply.

—Mr Males takes issue with two of the three articles^1,2 that addressed the effect of tobacco company advertising on the probability of minors starting to smoke. He argues, incorrectly, that our data indicate that the rate of initiation of smoking did not increase during the recent period of heavy advertising with the new tobacco campaign. He implies that without such evidence our findings will later prove to be overstated.

The key point of all three articles^1-3 in JAMA was that the effectiveness of tobacco advertising would slow the rate of decline in the uptake of smoking. Indeed, a number of studies indicates that the decline in smoking initiation has slowed significantly in recent years.⁴ However, identification of a change in the rate of initiation in smoking from a tobacco industry campaign such as "Joe Smooth" probably will not be an immediate phenomenon. Nobody expects that . . . [Full Text PDF of this Article]

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter     What's this?