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Joanne Cornbleet, MD
Stanford (Calif) University Medical Center

JAMA. 1992;267(24):3286.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

To the Editor.

—The tobacco industry claims not to advertise or promote their product to children. However, recent articles in JAMA suggest active efforts of tobacco companies to encourage name recognition among children.^1-3I saw visual evidence of this while traveling in Mexico in 1990, as shown in the photograph of a young boy wearing a jacket obviously made only for a child (Figure). In the absence of legal restrictions, it is apparent that corporate "moral responsibility" stops at the international boundary. . . . [Full Text PDF of this Article]

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