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International Editions of JAMA and the AMA Specialty Journals'Perpetuum Motum in Circula'
Annette Flanagin, RN, MA;
George D. Lundberg, MD;
Robert L. Kennett
JAMA. 1993;269(13):1683-1684.
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To many JAMA readers, the word circulation carries a simple physiologic meaning—blood's natural flow through the body. To medical philosophers and historians, grander thoughts arise—Aristotle's cosmic fall and return of rain, medieval descriptions of vessels distributing spirits and nourishment throughout the body, alchemists' theories of cooling the hot blood, and of course, William Harvey's perpetuum sanguinis motum in circula (perpetual motion of blood in a circle).1,2 Mention the same word to editors and publishers, and the nomenclature takes even another, but mundane, turn—the distribution of printed material. No doubt many readers will think, how dull are the processes of information dissemination and journal distribution compared with the clinical aspects of systole and diastole. And yet, the medical nomenclature of circulation is a useful allegory for the term as it is used in the publishing industry. The vital force of life is blood, and the vital force of scientific publication
. . . [Full Text PDF of this Article]
Author Affiliations
From the Scientific Publications Group (Ms Flanagin and Dr Lundberg) and the Publishing Group (Mr Kennett), American Medical Association, Chicago, Ill.
Footnotes
Reprint requests to Scientific Publications Group, American Medical Association, 515 N State St, Chicago, IL 60610 (Ms Flanagin).
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