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The Demise of National Medical Television

George D. Lundberg, MD

JAMA. 1995;273(11):891.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

In the summer of 1993, three national medical television networks existed: Lifetime Medical Television, Medical News Network, and American Medical Television. In August 1993, Lifetime Medical Television ceased operations after nearly 10 years of significant educational service. And then there were two.

In August 1994, Medical News Network was cancelled, after having never really gotten off the ground except in elaborate program development and national market testing. And then there was one.

In December 1994, after 5 years of successful programming for physicians, other health professionals, and patients, first on the Discovery Channel, and then on CNBC, the owners of American Medical Television (NBC Cable, the American Medical Association, the Orbis Broadcast Group, and Dr Art Ulene) voted to dissolve the partnership, ceasing operations before February 1995.¹ And then there were none.

As with any complex venture, the reasons for these failures were complex. But the common reason was . . . [Full Text PDF of this Article]

Footnotes
Dr Lundberg is the Editor of JAMA.

Reprint requests to JAMA, 515 N State St, Chicago, IL 60610 (Dr Lundberg).

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