The Hidden and Potent Effects of Television Advertising
- Dimitri A. Christakis, Commentary by, MD, MPH
- Author Affiliations: Child Health Institute, University of Washington, and Children's Hospital and Regional Medical Center, Seattle, Wash.
- Corresponding Author: Dimitri A. Christakis, MD, MPH, Child Health Institute, 6200 NE 74th St #210, Seattle, WA 98115 (dachris{at}u.washington.edu).
Since this article does not have an abstract, we have provided the first 150 words of the full text.
- KEYWORDS:
- ADVERTISING
- CHILD
- DIET
- FAST FOOD
- NUTRITION
- TELEVISION
ARCHIVES OF PEDIATRICS AND ADOLESCENT MEDICINE
When Children Eat What They Watch: Impact of Television Viewing on Dietary Intake in Youth
Jean L. Wiecha, PhD; Karen E. Peterson, ScD, RD; David S. Ludwig, MD, PhD; Juhee Kim, ScD; Arthur Sobol, MA; Steven L. Gortmaker,
PhD
Objectives: To test whether increased television viewing is associated with increased total energy intake and with increased consumption
of foods commonly advertised on television, and to test whether increased consumption of these foods mediates the relationship
between television viewing and total energy intake.
Design: Prospective observational study with baseline (fall 1995) and follow-up (spring 1997) measures of youth diet, physical activity,
and television viewing. We used food advertising data to identify 6 food groups for study (sweet baked snacks, candy, fried
potatoes, main courses commonly served as fast food, salty snacks, and sugar-sweetened beverages).
Setting and Participants: Five public schools in 4 …
